GBI's services result in a 3:1 return on investment for its clients

Communications

POTENTIAL ISSUES

  • I want to ensure my staff can change as quickly as I want them to
  • Why does it feel like my wishes and communications fall on deaf ears?
  • I can’t remember the last time I communicated with my employees?
  • Am I saying the right things to the right people at the right time?
  • Are my employees well informed about the future strategies of the company?
  • Do my employees have the right information to help them in their jobs?
  • I don’t know what is the employees’ preferred method of receiving communications in my company.
  • Not everyone in my company is well informed about financial details
  • Are we using best-practices and platforms to say the right things to the right people at the right time?

DESCRIPTION

An integrated communications programme understanding which mediums are best served to deliver what pieces of information to which roles and groups:

  • Team communications
  • Store communications
  • Group communications
  • Performance review meetings
  • Frequencies, topics, durations, leaders, participants and locations will be detailed.

A yearlong communications calendar will be built: what information, in what medium, to which people will all be detailed. Roles and responsibilities for communications; who is accountable for delivering what pieces of information and when.

GBI then implements the new communications programme into the workforce to ensure its effectiveness continues long after GBI transitions the communications infrastructure into the business

The last piece involves the measurement of the new communications infrastructure, i.e., how effective the communications are and what needs refinement.

HOW WE CAN HELP

As companies grow, lack of communications can hinder consistent messages internally and externally. By setting out the integrated communications programme and year long calendar, you can ensure that everyone is continuously on the same page in the organisation. The right pieces of information will go out to the right people at the right time. Your company’s mission, shared values, product and service expectations and performance expectations will be consistently communicated throughout the organisation, which ultimately leads to product and service consistency throughout all of your stores. Once again, all of the communications infrastructure will be implemented into your workforce by GBI so to ensure that every person in the organisation knows what piece of information they are held accountable for.