• Strategy
• Operations Analysis
• Organisation Structure
• Performance Management
• Communications
• Workforce Training
• Marketing & Customer
• Customer Experience
• IT & Web Infrastructures
• Systems Measurement
• Financial Exit
• Post Merger Integration
• Market Due Diligence
• Brand Evaluation Project
• Data Mining

Brand Evaluation Project

POTENTIAL ISSUES

• How can we get a robust audit and valuation of our brand for investor relations purposes?
  
• How do we know how consumers perceive our brand in the marketplace?
  
• How do we value our brand?
  
• How can we see where we aim in relation to other competitors in the industry?
  
• How can we uncover what are our strengths and weaknesses in our brand?

DESCRIPTION

An Outside-In Brand Evaluation developed by an ex Interbrand team, using financial information and a large number of customer surveys (1000 – 5000ppl) to understand how your brand is perceived in the marketplace.

A number of elements such as brand awareness, familiarity, brand advantage, penetration and customer advocacy will be fleshed out. You will also get a review of the brand’s positioning, experience and marketing – relative to competitors in the marketplace.

HOW WE CAN HELP

By understanding how consumers perceive your brand in the marketplace, tangible short term, medium term, and long term project plans can be established to position your brand for greater market penetration.

By looking at your organisation through the inside out method (through GBI’s Operations Analysis) and through the outside in method (through the brand evaluation), you are guaranteed to have a holistic view of your company on all levels.