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Ping Pong

Company Name: Ping Pong
Sector: Chinese Dim Sum Restaurants
Owner Type: Private equity group

Background Information

The company is a modern take on an ancient Chinese tradition of dim sum and tea. There were 12 Ping Pong restaurants across London when this work was carried out.

Causes

The Ping Pong Dim Sum Group was acquired by a Director of Renaissance Capital. Ping Pong Dim Sum Group asked GBI to design a roll-out strategy to launch 50 Ping Pong restaurants around the world.

Outcome

GBI conducted a one-off roll out strategy document for phased implementation in 8 countries based on statistical information, market due diligence, labour, rent, supply chain, government regulations and overall ease and speed of doing business vs. strategic intent.

GBI’s core capability is implementation, so this GBI strategy deliverable was not core to GBI’s delivery offerings.